The Baggage Album Release Event was BIG for Asheville.
In celebration of the release of alternative Hip-Hop LP Baggage, John curated a concert as a promotional capstone for the album. Venue reservation, concert branding, cost control, acquisition of business sponsors, a multi-media promotional marketing strategy and spearheading the event’s execution all lead to a nearly sold-out show with regional acclaim. This was a marquee project for John, finding a mutual space for business and musicianship to flourish within Asheville on March 14th of 2019.
Emily-Ann Trautman, Journalist for UNC Asheville’s The Blue Banner -
““[John] killed it at his release party. I feel like the dude is so practiced and on point most of the time, but he went well over expectations that night. It was a great party. Every act did their thing and though they were similar, all had their own sound and style. It’s dope to see the hip-hop community in Asheville thriving like that [Quoted from Event Attendee Cliff Worsham].”
Key professional take-aways of the Baggage release show include project leadership, promotional marketing strategy, risk management, cost control, scheduling, vendor liaising and delivery.